Bought Words: On Product Placement in Fiction

“Product placement has been commonplace in television and cinema since the very beginning. Slides were inserted into early movies, advertising stores, and household items. Television continued this trend with soap powder, toothpaste, you name it, bankrolling entire genres of programming. These days, computers and tablets, soft drinks, and sugary cereals are subtly, and not so, revealed on our screens. And why not? They help pay for the production of our entertainment. At some point along the way, fiction was excluded from this lucrative arrangement and as such made claim to literature clinging true to art, unfettered by the pernicious influence of cold hard cash.” 

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Fiction, Volume 6 Fiction, Volume 6

Bird Fair

“I tried that with Callie once, asking her about people in China, about a month ago when it was the holidays and things still felt new. She said I should ask about India instead, because “don’t they have that law in China about one child per couple?” Pretty sure she’s right. One child per, maybe two.”

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Inventory

“I lose my glasses so often, I keep old pairs all over the house. Recently I lost my mother. And not long before that my father. I lost my first husband, though he’s still alive, and I know where he is. “

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Fiction, Volume 6 Fiction, Volume 6

Cannibal

“Over the coming week the remains would be added to the trough; two dozen runts so chalked-full of vaccines they would keep the whole drove of five-hundred healthy until spring.”

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Fiction, Volume 6 Fiction, Volume 6

DM ME IF YOU #REPENT

“I gave the #piles people the benefit of the doubt. We’d been through a trauma. School closed for three weeks after it happened. When it opened again, those old WWJD bracelets became popular. In case another disappearance happened, kids wanted other kids to think they were saved.”

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The Great Middle

“Finally, I hand my uncle the three Napa cabbages. He unwraps the scarf and hands it to his wife, who is pleased. He gives one of the cabbages back to me. I think he is also pleased, but then I make the mistake of saying these are also from my father, but he sees the lie and laughs.”

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